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Majestic Wine Eager To Drive 'New Customer Acquisition' With Investment

Published on Apr 18 2018 12:30 PM in Drinks tagged: Trending Posts / Naked Wines / Shareholders / Majestic Wine / Paywall / Capital Markets Day

Majestic Wine Eager To Drive 'New Customer Acquisition' With Investment

Majestic Wine, the UK's largest specialty wine retailer, has said that it is confident of hitting its profit expectations for full-year 2018, as well as hitting a sales target of £500 million by 2019.

In a statement to coincide with the hosting of Capital Markets Day yesterday, the group said that it was planning to up its level of investment in driving new customer acquisition to as much as £12 million, which, it believes, will lead to an additional £48 million per year in future value.

'The opportunity to invest in new customer acquisition is materially bigger than previously thought, and the board believes there is potential over time to double from the current level,' the company wrote in a statement. 'Returns are trending higher as we continue to optimise our investment approach.'

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