Moët & Chandon has unveiled a limited-edition bottle for Moët Impérial champagne in order to celebrate its 150th anniversary, the company announced in a press release.
The limited-edition bottle features a redesigned logo that reconstructs the 'I of 'Impérial' into a new symbol.
Moët Impérial, the Maison's signature brut champagne, was first developed in 1869 with the name 'Brut Impérial', referring to the longstanding relationship between Moët & Chandon and France's imperial family.
'Defined by its bright fruitiness, seductive palate and elegant maturity, Moët Impérial proposes a balanced blend that reflects the richness of the Champagne region in a unique champagne, instantly recognised the world over', the company said in a statement.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.
