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Drinks

Moët & Chandon Launches Limited-Edition Champagne Bottle

Moët & Chandon has unveiled a limited-edition bottle for Moët Impérial champagne in order to celebrate its 150th anniversary, the company announced in a press release.

The limited-edition bottle features a redesigned logo that reconstructs the 'I of 'Impérial' into a new symbol.

Moët Impérial, the Maison's signature brut champagne, was first developed in 1869 with the name 'Brut Impérial', referring to the longstanding relationship between Moët & Chandon and France's imperial family.

'Defined by its bright fruitiness, seductive palate and elegant maturity, Moët Impérial proposes a balanced blend that reflects the richness of the Champagne region in a unique champagne, instantly recognised the world over', the company said in a statement.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.

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