Champagne brand Moët & Chandon has unveiled its new brand signature, ‘The Now’, which it has described as ‘an invitation to live the present’.
To celebrate the spirit of its refreshed brand identity, it has released a new film, calling it a modern take on ‘carpe diem’ that celebrates living in the moment, embracing the world, and daring to live new experiences.
The film features brand ambassador Roger Federer and was shot by French duo We Are From LA.
“We really captured something magical on camera. ‘The Now’ film is about #moetmoments, and in making it we created real ones together,” commented Arnaud de Saignes, International Director of Marketing and Communications at Moët & Chandon.
The new brand signature will be rolled out internationally in both print and digital campaigns, along with special events.
‘The Now’ also features at the heart of the Moët Moment Film Festival Competition, its first online competition for short films, which was launched to mark Moët & Chandon’s 25 years as the official champagne of the Golden Globe Awards.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan. To subscribe to ESM: The European Supermarket Magazine, click here.