Molson Coors Pledges To 'Improve Efficiency, Unlock Resources'
Brewer Molson Coors has announced what it has described as a 'revitalisation plan', in order to consistent drive top-line growth at the business.
The group made the announcement as it revealed third-quarter figures that showed a 3.2% decline in net sales on a reported basis, and by 2.0% at constant currency levels.
The new strategy aims to drive growth by 'improving efficiency and unlocking resources to reinvest in the business', Molson Coors said in a statement.
It will see the business invest in its 'iconic' brands and explore the super-premium space; expand its reach 'beyond beer', without sacrificing support for its key brands; and develop new digital competencies for commercial, supply chain and employee functions.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!