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Molson Coors Pledges To 'Improve Efficiency, Unlock Resources'

Published on Oct 31 2019 1:00 PM in Drinks tagged: Trending Posts / Beer / USA / Molson coors / Paywall

Molson Coors Pledges To 'Improve Efficiency, Unlock Resources'

Brewer Molson Coors has announced what it has described as a 'revitalisation plan', in order to consistent drive top-line growth at the business.

The group made the announcement as it revealed third-quarter figures that showed a 3.2% decline in net sales on a reported basis, and by 2.0% at constant currency levels.

The new strategy aims to drive growth by 'improving efficiency and unlocking resources to reinvest in the business', Molson Coors said in a statement.

It will see the business invest in its 'iconic' brands and explore the super-premium space; expand its reach 'beyond beer', without sacrificing support for its key brands; and develop new digital competencies for commercial, supply chain and employee functions.

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