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Drinks

Pernod Ricard Launches 'Drink Wise' Digital Campaign

Pernod Ricard has launched the 'Drink Wise' digital campaign across its social media to promote responsible drinking during the festive season.

The campaign comprises four visuals, including an animated GIF, shared by the spirits giant on its social media platforms. 

The visuals convey several prevention messages for the festivities accompanied by simple tips, such as limiting the length of 'virtual drinks parties' to ensure moderate consumption. 

It also encourages customers to refrain from driving after drinking, respecting others' decision not to drink, and ensuring social distancing during the pandemic.  

The campaign has been translated into local languages and rolled out by the group's subsidiaries worldwide to maximise its reach.

'Simple And Effective Prevention Messages'

Camille de Potter, head of strategy and prevention, said, "The aim is to convey simple and effective prevention messages by adopting the same communication style used on social media. 

"Not only our employees but also many web users have relayed them on their own networks, which proves how effective and relevant these prevention campaigns are."

Responsible drinking is an essential part of Pernod Ricard's sustainability and responsibility strategy, 'Good Times from a Good Place.' 

During the summer of 2020, the company launched a free-of-charge digital training programme on the EducateAll platform on alcohol and responsible drinking.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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