Pernod Ricard has been named the ‘Most Attractive French Company for People Aged 18-24’ following a survey conducted by market research and market information group, Kantar TNS.
The drinks company collected the prize at the eighth Randstad Awards ceremony. The Kantar survey collated the views of 955 people aged between 18 and 24, who ‘rated the attractiveness of 250 selected companies using approximately ten criteria such as pay, career progression, job security, training, financial health, working atmosphere, etc.’
‘Pernod Ricard distinguished itself thanks to its genuine opportunities of international mobility and development programmes,’ the firm said.
‘To attract young talents to Pernod Ricard teams also means getting closer to consumers, adapting more rapidly to a volatile context and have them being spearheads for strategic battlefields like innovation and digital acceleration.’
“Beyond [...] measures popular with that target, like international mobility [and] work/life balance, I think this award recognises, above all, a culture,” commented Cédric Ramat, Pernod’s human resources director.
“The Group has made entrepreneurial spirit, mutual trust and a strong sense of ethics its core values and convivialité its vision. Direct relationships, flat hierarchy and promoting individual initiatives teamed with a strong collaborative spirit sum up the Pernod Ricard mindset."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
