Rémy Cointreau Releases Rum SKU Mount Gay 1703 Master Select
Drinks manufacturer Rémy Cointreau has added to its premium drink portfolio with its latest rum SKU, Mount Gay 1703 Master Select, according to Just-Drinks.com.
The spirit, a blend of copper pot and copper column rums, will initially be available in France, the UK, the US, Australia, New Zealand and Canada. For its inaugural year of 2017, a limited release of 12,000 bottles is planned.
Mount Gay’s master blender, Allen Smith, as quoted by TheSpiritsBusiness.com, said, “The most important ingredient in 1703 Master Select is time. We spend years carefully monitoring our rarest barrels to achieve a perfect balance of flavours.
“It may take time, but when it all comes together, the taste is worth the wait, but once it’s gone it’s gone and you have to wait until the following year. So we recommended grabbing it as soon as you see it.”
The product’s recommended retail price in the US is $150.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.