Portuguese brewery Sociedade Central de Cervejas e Bebidas (SCC) has launched Sagres 0.0 Preta – the first alcohol-free black beer in Portugal, according to media reports.
Sagres 0.0 Preta beer has been developed through a rigorous cold fermentation process, which implies high control of fermentation conditions.
The beer, characterised by dark colour, stable foam and copper reflections, offers a perfect balance of flavours between roasted coffee and sweet caramel, which blends with its bitter taste.
The beverage is already available in the large-scale retail distribution channel in four-bottle packs and the can format.
With only 26 kcal per 100 ml, the beer can be served chilled between 3-5º C.
The launch of the new product meets SCC's plan to respond to the growing number of consumers seeking healthier lifestyles.
The arrival of Sagres 0.0 Preta follows the launch of the non-alcoholic version of the regular beer, Sagres 0.0.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.