Schweppes has completed its range of 'premium mixers' in Portugal with the launch of Schweppes Hibiscus, inspired by Hibiscus flower and featuring a 'light, fruity and slightly sweet flavor'.
The new premium mixer was designed by Diego Cabrera, ambassador of the brand in the Iberian Peninsula, and Alberto Pizarro, a recognized Spanish barman. It completes a range that already consists of Tonic Original, Pink Pepper, Orange Blossom & Lavender and Ginger & Cardamom variants.
Another novelty on the Portuguese market is the Carlsberg Nox, a new beer with 6% alcohol content based on a specific variety of hops, known as Polaris. A black 0,25 cl bottle has been chosen to further differentiate the drink, a first for the brewing industry, according to Carlsberg.
The beer will be available at special events in Portugal sponsored by Carlsberg, such as Where’s The Party (in Portimão) and the Super Bock Super Rock festival.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
