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SodaStream Rumoured to be in Talks With Investment Firm on Sale

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SodaStream Rumoured to be in Talks With Investment Firm on Sale

SodaStream International Ltd, the Israeli maker of home soda machines, is in talks with an investment firm about taking the company private, according to people familiar with the matter.

The transaction would value the company at about $828 million, said one of the people. No final agreement has been reached and talks could still fall apart, said the people, who asked not to be identified because the discussions are private.

Several private-equity funds have been looking at SodaStream for a leveraged buyout, one of the people said.

A sale would end the rollercoaster ride that SodaStream investors have been on since the company’s initial public offering at $20 a share in November 2010.

The stock soared to almost $78 in August 2011 after SodaStream reported back-to-back quarters of sales increasing 50 per cent or more. Revenue growth slowed to below 40 per cent and the company’s forecast disappointed investors, sending the stock plunging below $30 by late 2011. The stock recovered to close above $76 in the middle of last year, only to slump again as competition picked up.

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The company doesn’t comment on rumours and speculation, Nirit Hurwitz, a SodaStream spokeswoman, said by e-mail.

SodaStream sells countertop machines and carbon dioxide cylinders that customers use in the home to make sparkling water, as well as flavourings that they can add to the soda.

Coca-Cola Co. in February agreed to buy a 10 per cent stake in Keurig Green Mountain Inc., which is developing a product similar to SodaStream’s, for about $1.25 billion. PepsiCo Inc. and Green Mountain own stakes in Sliema, Malta-based Bevyz, which introduced a rival at-home beverage maker in the US in March.

Bloomberg News, edited by ESM

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