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Drinks

SPAR UK Launches Exclusives Wine Range

By square1
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SPAR UK Launches Exclusives Wine Range

SPAR UK is launching a new wine range, in a move to fill the gap between own label and branded wine. The new range, called "Exclusives", comprises of nine wines from Spain and Italy including the Modesta and Sola ranges from Spain, and the Perlezza and Terra Ricca Italian ranges.

The launch of the Exclusives range coincides with SPAR’s Wine Festival which begins on 4th April.

Chris Lewis, SPAR UK Licensed Trading Director, said, “While SPAR UK currently has an own label share in sales of 35 per cent, which is well ahead of convenience, our share of Exclusives is only 2.1 per cent. This means there is a great opportunity for growth in this category. Our new Exclusives range not only fills this gap in the market but will also help SPAR boost the profile of its wines as offering fantastic quality at a good price." (4 March)

© 2013 - ESM: European Supermarket Magazine

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