Tesco Takes Home Massive Medal Haul At Wine Awards
Tesco has scooped over 70 medals at the International Wine Challenge - an event sometimes referred to as the 'Oscars of the wine industry'.
Wines costing as little as £4 received accolades from a panel of independent drinks experts from around the world, who blind taste the wines to ensure fairness and impartiality.
Tesco revealed that 93 per cent of its wines that were awarded gongs were from its private label wine range.
The retailer's finest* Sancerre and the finest* Dessert Semillon both received Gold Medals, while Tesco also received nine Silver, 22 Bronze and 41 'Commended' medals.
James Davis, Tesco’s Master of Wine, said, "We’ve been working hard to help customers find fantastic tasting, great quality wine at truly affordable prices. With wines like the Tesco Vineyards Côtes du Rhône and Vineyards Chile Merlot, which are available from as little as £4 receiving a nod, we are proving that exceptional award-winning wines don’t have to be at massive prices."
For the last three years, Tesco has been named ‘Own Label Range of the Year’ by the International Wine Challenge.
This is the first set of the 2016 medal results for the annual IWC wine awards, the second release will be announced in May. Other wines to receive an award include silver medals for the £13 Pol Aimé Brut Champagne the Tesco Orvieto Classico 2014 (£5.25) and a bronze medal for the best-selling Wairau Cove Sauvignon Blanc 2015 (£6.50).
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Andrew Jennings. To subscribe to ESM: The European Supermarket Magazine, click here.