According to the study, which took place across five European countries, Germany, France, Italy, Spain, and Czechia, almost all (95%) those who scan QR codes on products believe that they 'offer a useful way to get detailed product information'.
Convenience, reliance, and readability of information are cited as the greatest advantages of digital labels, according to the study.
Moreover, a large majority (87%) of respondents are in favour of policies to ensure that product-specific information conveyed digitally is truthful and accurate.
'Clear Added Value'
“Consumers across Europe see clear added value in accessing product information via digital labels – and that’s exactly what they are doing in the thousands every single day," commented Ulrich Adam, director general of spiritsEUROPE.
"The upcoming revision of EU food labelling rules offers a chance to regulate the use of e-labels on food and drink products. We call on the European Commission not to miss this unique opportunity and include provisions on e-labels in the upcoming proposal for a Regulation on Food Information to Consumers."
Launch Of U-Label
Last year, spiritsEUROPE, together with the wine sector, launched U-Label, an e-labelling initiative that enabled consumers to access information about the wine and spirits they purchase via a QR code.
"We need policy guidance and rules to develop this innovative, forward-looking approach further and ensure that digital consumer information is truthful, reliable, and accurate,” Adam added.