Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Villa Maria Launches Low-Alcohol Wine

The most-awarded winery in New Zealand, Villa Maria, has introduced a reduced-ABV line.

The range, comprised of a Sauvignon Blanc, a Pinot Grigio and a rosé, is 25 per cent lighter on alcohol than 'standard' wines.

The company achieved the feat using the 'natural' method – picking grapes earlier in the year so sugar levels are lower, as opposed to the post-vinification mode of practice, which involves more technology.

A spokesperson for the company said “An increasing number of consumers are looking for drink options to suit their healthier lifestyles.

This range offers these lifestyle conscious consumers exactly that – a lighter alternative in terms of alcohol and calories but made without compromising on taste.” McWilliams, Arniston Bay and Blossom Hill

Wine with reduced alcohol is continuning to grow as a category, with Gallo, McWilliams, Arniston Bay and Blossom Hill among the firms competing in the category.

© 2015 European Supermarket Magazine – your source for the latest retail news.

 

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days