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Driscoll’s Blackberries Set To Conquer The Category

Published on Mar 6 2018 12:10 PM in Fresh Produce tagged: Blackberry / Driscoll's / Berries

Driscoll’s Blackberries Set To Conquer The Category

Spain, Portugal and Morocco, known for their long days and mild climates, can produce the finest and sweetest blackberries in winter.

So, to ensure consistent berry quality while Western Europe is still in coats and scarves, Driscoll’s heads to Agadir to grow a variety of blackberry that is really making people sit up and take notice.

While many retailers have already heard of the very successful Driscoll Maravilla raspberry, the Driscoll’s® Victoria™ blackberry variety is hot on its heels.

Beautiful, big and shiny, always sweet, and never too tart — the time has come for these perfectly sweet and juicy blackberries to conquer European hearts, too.

Unique Variety

“What makes the Driscoll’s® Victoria™ really different? The taste profile of blackberries is traditionally very acidic, but this unique variety is tasty and extremely sweet,” explains Moroccan grower Jesús Villar, from Agadir. “The fruit quality is just so good, and we’re just at the beginning of its production potential — it all looks very promising.”

Driscoll's berries are only produced in the finest production areas in the world, in collaboration with the most knowledgeable and dedicated growers. From the Netherlands and Morocco, to Portugal and Germany, the common goal is to cultivate the best berries on the market, irrelevant of the time of year.

In order to make this happen, Driscoll’s develops exceptional-quality berry varieties that deliver on taste, shelf life and appearance, matching the best berry variety to the best growing region. By handpicking the areas with optimal growing potential, every berry is sun-kissed, for that sweet, full Driscoll’s flavour.

What can the Driscoll’s® Victoria™ create? More choice and a chance to grow the category. Blackberries, and specifically these, are out to seduce the consumer with their sweet taste and big, fresh appearance.

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