Driscoll's Launches New Blueberry Buckets
Blueberries are booming, thanks to the growing health consciousness of consumers around the world. This little fruit is the newest berry to join the Driscoll’s family.
Driscoll’s started growing blueberries in the early 1990s, and from 2014 onwards, Driscoll’s began growing its blueberries in Peru. Because of the unique and perfect breeding conditions in Peru and collaboration with the best independent growers, Driscoll’s unique patented varieties perform exceptionally well in this part of the world.
Plump and juicy, with just the right balance of sweetness, each Driscoll’s blueberry meets the company's high quality standards in order to delight consumers.
Driscoll’s blueberry varieties are part of an innovative breeding programme, which focuses on flavour, appearance and condition. This has resulted in beautiful and delightful blueberries with an excellent shelf life.
Within the blueberry market, buckets have proven to be a successful pack type.
Driscoll’s experienced strong growth with its 500g bucket and, therefore, decided to further build on this success by adding a second user-friendly 300g blueberry bucket to the core assortment, starting this October.
With this launch, Driscoll’s now offers the perfect blueberry-bucket solution for every season throughout the year, with a design that truly stands out and draws consumers to the berry shelf, offering a blueberry bucket for all shoppers.
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