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Dutch Chain Jumbo Introduces Laser Labelling On Organic Fresh Produce

Published on Jun 8 2018 10:27 AM in Fresh Produce tagged: Trending Posts / Jumbo / The Netherlands / Fruit and Vegetables / Paywall

Dutch Chain Jumbo Introduces Laser Labelling On Organic Fresh Produce

Dutch supermarket chain Jumbo has introduced laser labelling on some of its organic fruit and vegetables, eliminating the need for packaging such items.

Initially starting with ginger, calabash, and courgettes, the retailer said it will expand the labelling technology to include other organic items in the future.

Jumbo emphasised that the technology does not affect the taste, smell or shelf life of the products in question.

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