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Retail

Dutch Retailer Jumbo Opens Pop-Up Store Dedicated To Formula 1 Driver

By Steve Wynne-Jones
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Dutch Retailer Jumbo Opens Pop-Up Store Dedicated To Formula 1 Driver

Jumbo has opened a pop-up store in its Groningen Food Markt outlet dedicated to Dutch Formula 1 star Max Verstappen.

The store-within-a-store concept features a Red Bull Racing Formula 1 car, as well as Max Verstappen-themed merchandise, including a clothing range and caps.

The store was opened by the driver, currently placed fifth in the Formula 1 Drivers Championship, earlier this week.

Loyal Support

"I have always had a lot of support from my fans," Verstappen commented.

"Jumbo has been a loyal sponsor of me for many years. It's nice to see how their world and mine come together here under the roof of the Jumbo Food Markt in Groningen."

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The new Jumbo Food Markt Groningen covers more than 4,000 square metres and features over 30,000 products, including the 'largest vegan assortment in the Netherlands', on a dedicated ten-metre long shelf.

As with other stores trading under the Jumbo Food Markt banner, the store also features a range of freshly-prepared dishes, such as sushi, fresh pizzas and sandwiches.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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