The department store chain El Corte Inglés has launched its own-brand beauty products range. Veckia is designed to compete directly with Mercadona’s private label personal care range. The group joins other companies such as Auchan and Alcampo in introducing such a range. There are over 200 items in the range of body lotions, creams, shampoos, gels and baby care products.
"This initiative responds to the group's policy to adapt to new demands and needs of society," said a representative from the company. "Veckia is presented as the best value for money for everyday products required by the consumer," he added.
The products are available in all branches of El Corte Ingles, Supercor supermarkets and Hipercor hypermarkets.
© 2011 - ESM: European Supermarket Magazine (25 Feb)
