EngroTuš has been named the top promoter of Slovenian products among the country’s main food retailers in a study commissioned by Slovenia’s food-chain ombudsman.
Conducted from 1 September to 30 November 2015, the study analysed the advertising campaigns of the six biggest supermarket chains in Slovenia.
Some 58.8 per cent of EngroTuš's advertising was dedicated to Slovenian products. Spar Slovenija was second in the promotion of local food, with 53.2 per cent, followed by Mercator, with 52.6 per cent.
Meanwhile, foreign-owned retailers like Hofer and Leclerc lagged significantly behind the other retailers, with Lidl only dedicating 13.4 per cent of its advertising to Slovenian products.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
