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the awards

ESM: European Supermarket Magazine is proud to present the European Private Label Awards, a contest to determine the most impactful and innovative store brands on sale in Europe’s supermarkets.

With private label market share now at an all-time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a 'badge of honour' for both retailers and suppliers investing in this growing market.

The entry process for the 2020 awards is now open, click here to submit your products!

why enter

ESM: European Supermarket Magazine is the leading pan-European grocery industry trade title, with readers comprising C-level executives and senior buyers across Europe and internationally.

The European Private Label Awards has therefore been created to celebrate the 'best of the best' when it comes to store brand innovation right across Europe, and celebrate the dynamism of both retailers and suppliers when it comes to developing products that can compete, and in many cases outperform, the biggest brands in the marketplace.

All winners and finalists will be celebrated in a special European Private Label Awards issue of ESM: European Supermarket Magazine, to be published in February 2020. Contact [email protected] for more information.

Alternatively click ENTER AWARDS to submit your application.

Why enter?


For companies that wish to enter more than one product/category, please visit the ENTER AWARDS page for more information

Dairy Products

Includes Milk & Milk Products, Yoghurt, Yoghurt Drinks, Chilled Desserts, Cream, Cheese, Butter, Dairy Spreads, Flavoured Milk, Milkshakes…

Convenience Foods

Includes Ready Meals, Food-to-Go, Pre-Packed Sandwiches and Snacks, Snack Pots, Instant Meals, Prepacked Fresh Berries, Fruit Pots, Chilled Soups…

Ambient Grocery

Includes Sauces, Soups, Oils, Canned Products, Jams, Preserves, Breakfast Cereals, Conserves, Baby Foods, Pasta, Rice, Baking Products, Stocks, Gravy Mixes, Salad Dressings…

Confectionery & Snacking

Includes Chocolate, Sweets, Gums, Mints, Potato Chips, Popcorn, Biscuits, Cakes, Savoury Dips, Granola Bars, Chips...

Beverages (Non-Alcoholic)

Includes Soft Drinks, Juices, Energy Drinks, Squashes, Cordials, Mineral Water…

Beverages (Alcoholic)

Includes Beer, Wine, Spirits, Flavoured Alcoholic Beverages, RTD Alcoholic Beverages…

Meat & Seafood

Includes Sliced Meats, Chilled Prepared Meats, Breakfast Meats, Meat Products, Seafood Products, Shellfish

Non-Food (Household)

Includes Detergents, Washing Up Liquids, Fabric Softeners, Dishwasher Products, Ignition Products, Refuse Sacks, Household Sprays, Bathroom Cleaners, Kitchen Cleaners, Air Fresheners, Batteries, Hard Surface Cleaners…

Non-Food (Personal Care)

Includes Deodorants, Creams, Lotions, Shower Gels, Soaps, Shampoo, Hair Conditioners, Razors, Sanitary Protection, Baby Wipes, Nappies, Diapers, Facial Tissues, Toothpaste, Oral Care Products, Oral Analgesics, Cough & Cold Remedies…

Frozen Food

Includes Frozen Meat Products, Frozen Vegetable Products, Frozen Snack Products, Ice Cream, Frozen Snacks…

Free-From Foods

Includes Gluten-Free, Vegetarian, Vegan, Fat-Free, Egg-Free, Lactose-Free, Nut-Free, Dairy-Free, Soy-Free. Sugar-Free, Yeast- Free, Salt-Free, Wheat-Free, GMO-Free food and beverage products across all grocery categories...


judging process

The closing date for entries to the European Private Label Awards has been extended to October 25th 2019, with the judging for the awards taking place in early November.

Cost per entry is based on a per-SKU basis, and prices are inclusive of VAT. Entries are priced as follows:

  • 1-5 Entries (€190 per entry)
  • 6-10 Entries (€170 per entry)
  • 11-20 Entries (€145 per entry)
  • 21-50 Entries (€115 per entry)
  • 50+ Entries (€95 per entry)

Further details on payment types accepted for each entry are available on the ENTER AWARDS page.

Finalists will be revealed in Issue 6 2019 of ESM: European Supermarket Magazine, which is due to be published late November. Winners will be revealed in Issue 1 2020, which will be published in mid-February 2020.

For further information, view the Terms & Conditions


ESM: The European Supermarket Magazine is Europe’s dedicated magazine for the European grocery sector. ESM is a must-read for senior managers and top-level executives working in the European grocery sector, or supplying the retail industry.

Together with its website www.esmmagazine.com and weekly e-newsletter, ESM: European Supermarket Magazine is the go-to trade magazine for the highly competitive European grocery market.

For further information, click here

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contact us

For information about the European Private Label Awards, contact Stephen Wynne-Jones, editor, ESM: European Supermarket Magazine at [email protected]. Alternatively log on to www.esmmagazine.com/contact for details of how to get in touch with the ESM team.