Esselunga Reports 2% Growth In Sales In 2018
Italian supermarket chain Esselunga achieved total sales of €7.9 billion in full-year 2018, an increase of 2.1% compared to the €7.7 billion the retailer reported in 2017.
The sales increase was achieved by "maintaining competitive prices" despite a challenging marketing environment, which saw a drop in consumer demand in the second half of the year.
E-commerce sales exceeded €236 million (+28%) and now account for 3% of total sales at the retailer.
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