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Private Label

European Private Label Awards 2018 - Media Coverage

By Steve Wynne-Jones
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European Private Label Awards 2018 - Media Coverage

The 2018 European Private Label Awards made headlines across Europe, with a number of leading domestic press outlets picking up on this year's winners announcement, and participants welcoming the Awards process.

The entry process for the 2019 European Private Label Awards is NOW OPEN.

For details on how to enter, please visit www.privatelabelawards.com. The 2019 edition of the Awards will be sponsored by M.A.D.E. (Marques Associées Distribution Event), the annual retail and consumer goods trade fair in Paris.

What They Said

Feedback from participants in the 2018 European Private Label Awards was overwhelmingly positive, with both retailers and suppliers welcoming the introduction of such an illustrious, pan-European contest.

"We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.”
Wouter Lefevere, Head Of International Buying, SPAR International

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“The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!"
Nikos Tsiftsoglou, Head of Exports, Ioniki Sfoliata SA

“The European Private Label Awards by ESM is an important competition for displaying new and innovative private label products from European retailers. This competition really shows that private label products have become both unique and innovative, so we are very pleased that ESM is launching these Awards.”
Line Wanderås Németh, Head of Conceptual Development Private Label, Coop Norge SA

“We are very happy with the newly-launched European Private Label Awards by ESM. These awards point out the increased level, not just in terms of innovation, but also in terms of quality and efficiency in the private label market. We will definitely sign up again next year and in the years to come. For us, this award is a quality mark.”
Sanne Strandskov, Marketing Coordinator, Nopa Nordic

“The competition clearly shows that private label is so much more than copying branded goods. The new products, innovative concepts and product lines that retailers brought forward will no doubt directly add value to any supermarket shelf."
Sebastiaan Schreijen, RaboResearch Food & Agri (FAR)

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Media Coverage

Below is a selection of media reports from different European markets on the 2018European Private Label Awards; click picture to read article:

FoodBusiness, Greece

Excellent Virgin Olive Oil Of AB, At The Top Of Europe (Εξαιρετικό Παρθένο Ελαιόλαδο της ΑΒ, στην κορυφή της Ευρώπης)


Rewe Group, Germany

"We have to reinvent ourselves again and again" („Wir müssen uns immer wieder neu erfinden“): Interview With Jan-Peer Brenneke

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Dagbladet, Norway

Norwegian Yoghurt Voted Europe's Best (Hylles av forskere: Norsk yoghurt kåret til Europas beste)


Euro2Day, Greece

Awards for AB Vasilopoulos at the European Private Label Awards (Βράβευση για την AB Βασιλόπουλος στα European Private Label Awards)

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Ahold Delhaize, Netherlands

Alfa Beta, Delhaize Belgium receive European Private Label Awards


Iefemerida, Greece

European Award For AB- Private label Olive Oil (Ευρωπαϊκή διάκριση για την ΑΒ- Βραβείο για τη σειρά ελαιολάδων ιδιωτικής ετικέτας)


Checkout, Ireland

European Private Label Awards - Winners Announced


Dansk Handelsblad, Denmark

Six Prize Nominations For Danish Private Label Products (Seks pris-nomineringer til danske private label-varer)


AgroNews, Greece

International Distinction For "AB Close To Greek Land" Olive Oil (Διεθνής διάκριση για τα ελαιόλαδα «ΑΒ Κοντά στην Ελληνική Γη»)

© 2018 European Supermarket Magazine – your source for the latest retail news. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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