Facelift For PizzaExpress Retail Range From BrandOpus
Published on Apr 24 2012 10:02 AM in Packaging And Design
BrandOpus has redesigned the packaging for the relaunch of the 47-product retail range from PizzaExpress. Following on from the identity redesign of the brand, PizzaExpress's iconic stripes are “brought to life on pack” complemented by flahses of colour, said Edward Clark of BrandOpus. “This heralds a fresh and contemporary look for the range, whilst providing visual unity with the restaurant experience," he added.
The relaunch sees eight new additions to the range, with customer favourite Romana style pizzas available in supermarkets for the first time. The packaging has been designed to complement each individual product with the use of the black and white stripes with a dash of colour to reflect the key flavours of each variant.
The redesigned range will be available from May 2012 in selected supermarkets.
© 2012 - ESM: European Supermarket