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Apollo Just Won The Fresh Market Auction And Here's How: Gadfly

Published on Mar 15 2016 9:45 AM in Features tagged: Apollo / Fresh Market / Opinion

Apollo Just Won The Fresh Market Auction And Here's How: Gadfly

The auction for gourmet grocer Fresh Market is over and one private equity firm is left standing in the checkout aisle.

Fresh Market's shares soared 24 per cent Monday after Apollo Global Management, arguably the most active private equity firm so far this year, said the company accepted a buyout offer valuing it at $1.4 billion. Sure, there's a 21 day "go-shop" period during which another suitor could emerge, but that's unlikely since a seemingly thorough sale process was run.

Notably, Kroger's shares shed as much as 1.7 per cent in early trading, reflecting mild investor disappointment that the supermarket chain didn't triumph over financial bidders. Strategic buyers like Kroger can justify paying more because they're better able to extract cost savings, so it's unusual for them to be outmaneuvered by buyout shops. In this case, the latter had an edge.

Bloomberg News reported in October that Fresh Market's founder and board chairman Ray Berry was considering taking the company private and had turned to Apollo for help.  While a deal with Kroger could have included Kroger's own shares as a form of payment, Fresh Market would account for less than 4 per cent of the larger company's earnings. That means even if the acquisition paid off, there's a chance it might not have done much for Kroger's stock price.

Berry and his son own roughly 9.8 per cent of Fresh Market and likely had a preference for a deal that would let them maintain an equity stake in order to directly benefit if the company flourished under a new owner's control. The chance to invest alongside Apollo, which made more than 10 times its investment in Sprouts Farmers Markets and 2.8 times its investment in Smart & Final, surely would have appealed.

For Apollo, the Berry family's interest in rolling its stake (valued at about $133 million) helped plug a financing gap at a time that has been tricky for buyouts, and resulted in a transaction involving less debt. That may have made banks more willing to commit, since less leverage is a feature favored by the eventual holders of the notes backing the buyout.

The deal also is a win of sorts for Fresh Market's other shareholders, who will now be able to regain some lost ground after witnessing the stock's 45 per cent decline over the past 12 months. The transaction values the North Carolina-based grocer at around 7 times its fiscal 2016 earnings before interest, taxes, depreciation and amortization, which is in line with the multiples paid by Kroger for Roundy's and Harris Teeter Supermarkets in transactions that closed in December 2015 and January 2014, respectively.

Fresh Market is no Sprouts, and competition is fiercer now than before, but Apollo said it sees opportunities to enhance the "brand, merchandise offering and price-value combination." While such a recipe doesn't guarantee success, an improved product mix and lower prices may help to bring in repeat customers, which is a start.

News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazine, click here.

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