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Asian Retailers Reap Benefits From 'Year Of The Pig' Celebrations: IGD

Published on Mar 9 2019 10:30 AM in Retail tagged: Trending Posts / China / IGD / Chinese New Year / Paywall / Year of The Pig

Asian Retailers Reap Benefits From 'Year Of The Pig' Celebrations: IGD

Retailers and big brands used the recent Chinese New Year celebrations to help boost sales and raise brand awareness, a new report from IGD has found.

This year's celebration, which took place at the end of February, marked the start of the Year of the Pig, representing good fortune, wealth and prosperity.

“Retailers across Asia traditionally use this key trading period to boost sales with festive promotions and discounts, while suppliers come up with innovative ways to help drive brand awareness and sales at this peak time," said Shirley Zhu, IGD Singapore Director. "IGD research has identified six key themes that emerged across Asian retailing during last month’s festivities.”

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