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Back On Track – ESM Chats To Dagrofa CEO Tomas Pietrangeli

After a few rocky years, Dagrofa appeared to be getting its business back on track… until COVID-19 came along. But as CEO Tomas Pietrangeli tells ESM editor Stephen Wynne-Jones, it will take more than a pandemic to halt the Danish retailer's positive momentum.

This article first appeared in ESM Issue 4 2020.

While the COVID-19 pandemic is a ‘black swan’ event few could have predicted, Danish retailer Dagrofa appears prepared for the challenge.

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