After a few rocky years, Dagrofa appeared to be getting its business back on track… until COVID-19 came along. But as CEO Tomas Pietrangeli tells ESM editor Stephen Wynne-Jones, it will take more than a pandemic to halt the Danish retailer's positive momentum.
This article first appeared in ESM Issue 4 2020.
While the COVID-19 pandemic is a ‘black swan’ event few could have predicted, Danish retailer Dagrofa appears prepared for the challenge.
