Features - Brands

What Brands Will Be The Most Impacted By Inflation?

With growing inflationary pressures across Europe, we will almost certainly see a shake up in the market over the coming months. Euan Jarvie, President of...

Paul Polman, Former Unilever CEO, On Embracing Change

Former Unilever CEO Paul Polman is one of the most successful consumer goods leaders of the past decade, and one of the most respected business voices on t...

FMCG Gurus Outlines Top Ten Trends For 2022

For many consumers it will be difficult to comprehend that 2022 has arrived, especially as they try to evaluate the events of the last eighteen months and...

Experimental Eating – How Food Brands Can Ride The Innovation Wave

Kim De Maeseneer, Head of Accenture’s Consumer Goods & Services industry group in Europe and Laurent Thoumine, Head of Accenture’s Reta...

Mind Over Matter – ESM Meets PepsiCo's Mauro Porcini

Brands need to adopt a ‘human-centred’ way of thinking – with design at its heart – in order to continue to compete in a...

Big Brands Embrace Direct-To-Consumer – A Sign Of Things to Come? Analysis

While major food brands and the grocery channel have been fundamentally aligned since the dawn of modern retail, changes to the consumer landscape have led...

Exploring The 'Game Of Love' Between Consumers And Big Brands With Accenture

Are consumers really falling out of love with big brands? The answer is more complicated than you might think. ESM spoke to John Zealley and Oliver Wright...

Nestle, L'Oreal See Easy Money Era Killed Off By Asian Brands

Nestle SA is losing buzz to an Indonesian coffee brand famous for brewing civet-cat feces, and L’Oreal SA is losing face to a Chinese skincare brand...

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Unilever Can't Breathe Easily After Fending Off Kraft: Gadfly

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