Brands Rowing In Behind D2C Can Benefit From Premiumisation, Says Analyst
The direct-to-consumer (D2C) channel offers food manufacturers the opportunity to develop personalised, premium products, a leading retail analyst has said.
Simon Harvey, food correspondent at GlobalData believes that D2C offers brands the opportunity to develop niche products that "can be customised to suit individual preferences but at the same time [be] modern and on-trend".
Nestlé Takes The Plunge
Earlier this year, Nestlé took a big step into the D2C world with the launch of the 'Choclatory' experience in the UK (pictured), where consumers could develop their own personalised KitKat bar, choosing from four types of chocolate and 14 ingredients.
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