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Buyer's Brief: Rebuilding Chocolate Pyramids

Nick Peksa, Opportunities Director at Mintec Limited, examines the factors affecting the global chocolate market amidst the ‘shrinkflation’ revolution. This article first appeared in ESM: European Supermarket Magazine Issue 6, 2017.

Back in 2010, I was speaking to a cocoa trader who introduced me to a very popular Swahili proverb: ‘Ndovu wawili wakisongana, ziumiazo ni nyika.’

Although there are many variations of this saying on the African continent, when translated, it means, ‘When two elephants fight, it’s the grass that gets trampled.’ The context in which he used it was directly referring to the election results in the Ivory Coast.

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