Get the app today! Download iPhone App Download Android App

Buyer's Brief: Rebuilding Chocolate Pyramids

Published on Dec 14 2017 2:30 PM in Supply Chain tagged: Featured Post / ESM / Mintec Limited / Buyers Brief

Buyer's Brief: Rebuilding Chocolate Pyramids

Nick Peksa, Opportunities Director at Mintec Limited, examines the factors affecting the global chocolate market amidst the ‘shrinkflation’ revolution. This article first appeared in ESM: European Supermarket Magazine Issue 6, 2017.

Back in 2010, I was speaking to a cocoa trader who introduced me to a very popular Swahili proverb: ‘Ndovu wawili wakisongana, ziumiazo ni nyika.’

Although there are many variations of this saying on the African continent, when translated, it means, ‘When two elephants fight, it’s the grass that gets trampled.’ The context in which he used it was directly referring to the election results in the Ivory Coast.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email