Discounter Netto International may not have the global ambition of Aldi and Lidl, but its strength on a European level can’t be underestimated. Stephen Wynne-Jones met Michael Løve, the group’s CEO. This article first appeared in ESM Issue 4 2019.
When ESM first contacted Danish retailer Netto International’s chief executive Michael Løve a couple of months ago, to organise an interview, the main discussion point was set to be Netto 3.0, the new store format unveiled last year, to much fanfare.
Then, days before our meeting, a bombshell – Netto was exiting Sweden, one of its main markets and the only other Scandinavian country in which it has a presence. Things sure move fast in retail.
