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‘Dry January’ Offers New Opportunities For Alcoholic Beverage Makers: IWSR

Published on Feb 11 2019 10:00 AM in Features tagged: UK / US / Dry January / Paywall / IWSR

‘Dry January’ Offers New Opportunities For Alcoholic Beverage Makers: IWSR

The 'Dry January' movement has initiated a wider health and wellness trend among consumers across the world and is paving way for new opportunities for alcoholic beverage producers, a new study has found.

According to IWSR's latest research, the low and no-alcohol sector is poorly served, with few clear category leaders.

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