In the run up to Christmas 2018, ESM is proud to present a recap of some of our biggest articles of the year, exclusively for Premium website subscribers. As part of our PLMA preview back in the spring, ESM teamed up with IRI to explore the fastest-moving categories in private label. This article first appeared in ESM Issue 3 2018.
Private label is a phenomenon that has infiltrated every possible nook and cranny of the grocery industry – even the most diverse of categories now has a private-label alternative to its branded category leader – but while private label continues to grow overall, each European market has its own national characteristics, with growth rates differing on both retailer-by-retailer and category-by-category bases.
Following on from the Europe’s Fastest-Growing Categories report, produced earlier this year in association with IRI, ESM has once again teamed up with the market intelligence firm to examine private-label performance across the major grocery categories of six key European markets: the UK, Germany, France, Italy, the Netherlands and Greece.