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ESM: A Year In Retail – Sergei Goncharov, Pyaterochka, Issue 6 2018

In the run up to Christmas 2018, ESM is proud to present a recap of some of our biggest articles of the year, exclusively for Premium website subscribers. In Issue 6, Ben Webb met Sergei Goncharov, general director of Pyaterochka, the 12,800-store convenience arm of Russian retail giant X5 Retail Group. This article first appeared in ESM Issue 6 2018.

Sergei Goncharov, the general director of Pyaterochka, X5 Retail Group’s chain of proximity stores, was in London for a Capital Markets Day last month, to help the huge chain continue its expansion, despite challenging market conditions. During his visit, Goncharov also found time, he noted, to take his son to Harry Potter World.

I wondered, as he looked at me with a relaxed smile, if there was something of the magician about Goncharov and his plans for the massive retail banner.

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