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How Finland's K Group Is Addressing AI’s Ethical Question

With artificial intelligence on the rise, ESM chats to Minna Vakkilainen of Finland’s K Group about the efforts that the retailer has made to ensure that its use of AI is guided by ethical principles. This article first appeared in ESM Issue 1 2019.

Artificial intelligence is becoming an intrinsic part of modern retail, but while the technology gains apace, due consideration needs to be given to the long-term benefits of AI adoption.

For example, what impact could artificial intelligence have on the workforce, on customer relations, or in-store planning – all areas that are traditionally human led?

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