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A Fresh Approach – Analysing The Fruit And Vegetable Market In 2020

The global fresh-produce market is thriving, but it’s also not without its challenges. ESM caught up with Cindy van Rijswick, senior research analyst with Rabobank Research Food & Agribusiness, to explore the latest trends in the sector. This article first appeared in ESM Issue 6 2019.

Now, more than ever, it pays to be fresh. The global market for fruit and vegetables is booming due to improvements in supply chain efficiency, consumer demand for a wider range of products, and the continued trend towards healthy eating.

At the same time, fresh produce is not without its challenges, with some of the biggest players in the sector reconfiguring their businesses to meet the needs of a changing sector.

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