Just How Mature Do You Think Your Omnichannel Offering Really Is?
With retailers upping their investment in omnichannel retailing, Rogier van Dam, engagement director at Manhattan Associates examines how the right kind of focus can lead to positive results.
The customer journey. Customer experience. Omnichannel.
The retail landscape is continuously evolving, with many moving parts and new additions to the technology roadmap, meaning retailers are constantly strapped in for a rollercoaster ride when it comes to making sure the experience they provide meets customer expectations.
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