With Lekkerland Purchase, Rewe Can Become A Master Of Convenience Retailing: Analysis
With c-store sales booming across Europe, Rewe Group's purchase of convenience wholesaler Lekkerland is a masterstroke that puts the Cologne-based retailer in a premium position when it comes to growing this important category.
The announcement this week that Rewe is to buy Lekkerland, which services around 91,000 points of sale in seven European countries, took the market by surprise somewhat, but for Lionel Souque, Rewe CEO, and his team, it gives the business a strong foothold with which to grow its food-to-go operations.
Indeed, in his statement on the deal, Souque cited the growing importance of on-the-go consumption, which he said is one of the "strongest trends in our industry and will play an even more important role in the future.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!