Measuring Channel Growth Post-COVID 19: IGD
The COVID-19 crisis is likely to reshape how retail operates. Miloš Ryba, Head of Retail – Strategic Projects Insight at IGD looks at some points worth considering. This article first appeared in ESM Issue 4 2020.
How will shoppers shop? How will channel growth shift? How long will the crisis last for my business? How are other businesses reacting? What can I learn from past economic crises? And where should I look for best practice?
These are just some of the questions that IGD has heard recently from our customers and contacts across the FMCG industry.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!