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Next-Generation Convenience - ESM Meets Sergei Goncharov, CEO of Pyaterochka

Published on Dec 15 2020 8:19 AM in Retail tagged: Featured Post / Russia / X5 Retail Group / Pyaterochka / Paywall / Sergei Goncharov

Next-Generation Convenience - ESM Meets Sergei Goncharov, CEO of Pyaterochka

Russian retailer Pyaterochka, part of X5 Retail Group, is using the COVID-19 pandemic to double down on its convenience offering, as CEO Sergei Goncharov tells ESM. This article first appeared in ESM Issue 6 2020.

When ESM last met up with Sergei Goncharov, the chief executive of Russian retailer Pyaterochka, back in 2018, he was just a few months into his tenure, and eager to build on the X5 Retail Group-owned banner’s strong proximity positioning.

“People are choosing convenience over big-box because time has become one of their biggest assets,” Goncharov told this magazine at the time.

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