Next-Generation Convenience - ESM Meets Sergei Goncharov, CEO of Pyaterochka
Russian retailer Pyaterochka, part of X5 Retail Group, is using the COVID-19 pandemic to double down on its convenience offering, as CEO Sergei Goncharov tells ESM. This article first appeared in ESM Issue 6 2020.
When ESM last met up with Sergei Goncharov, the chief executive of Russian retailer Pyaterochka, back in 2018, he was just a few months into his tenure, and eager to build on the X5 Retail Group-owned banner’s strong proximity positioning.
“People are choosing convenience over big-box because time has become one of their biggest assets,” Goncharov told this magazine at the time.
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