The Private Label Issue – SPAR Holding B.V.
In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including looking at how SPAR Holding B.V., in the Netherlands is continuously exploring ways to accentuate its convenience offering with private label innovations.
This article first appeared in ESM Issue 3 2020.
With the Dutch retail sector one of the most competitive in Europe, SPAR Holding B.V. has sought to develop a point of difference by being a leader in convenience, via its growing SPAR City and SPAR Express networks, and a growing range of grab-and-go and ready-to-eat products.
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