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Satisfying The Reluctant Consumer In A Post COVID-19 World

Published on Oct 13 2020 8:38 AM in Features tagged: Trending Posts / shopping habits / Consumer Trends / Bain & Company / Paywall

Satisfying The Reluctant Consumer In A Post COVID-19 World

Bain & Company has tracked retail and consumer behaviour throughout the duration of the COVID-19 crisis, and it believes that CPG suppliers will have to rethink how they tap into a much-changed shopper mindset.

The consumer is the most vital cog in the retail machine – after all, without shoppers, all the investment in new-product development, marketing and innovation is redundant – but determining what sort of shopper emerges from the COVID-19 maelstrom will be challenging for food and beverage suppliers and brand owners, with, in some cases, a seismic shift in their needs during the pandemic.

Global management consultancy Bain & Company has been tracking retailer and consumer behaviour since the start of the crisis, and it has noticed a number of emerging trends that may shape how the consumer interacts with brands in a post-COVID world.

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