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Standing Out – How Brands Can Gain An Advantage Online

Published on Jan 29 2020 8:20 AM in Features tagged: Featured Post / E-Commerce / Online / Gartner / Paywall

Standing Out – How Brands Can Gain An Advantage Online

With online grocery shopping on the rise, brands are not taking full advantage of the opportunities offered by e-commerce platforms, a new study by Gartner has found. This article first appeared in ESM Issue 1 2020.

The growing sophistication of e-commerce grocery platforms, as well as pure-play online retailers, offers opportunities for brands to gain cut-through with an increasing number of online shoppers, however, not all are taking advantage of this.

That’s according to a series of studies on the UK and German markets, which explored the level to which both food and non-food brands are building a presence online.

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