Once Upon A Time… Why Silpo Is One Of Europe's Most Creative Retailers
Ukrainian retailer Silpo is bringing new meaning to retail storytelling. Stephen Wynne-Jones headed to Kiev to discover where one of the world’s most adventurous retailers gets its ideas. This article first appeared in ESM Issue 3 2020.
Last month, over the course of a few hours, ESM travelled to Monte Carlo in the Art Deco era, set sail in a Viking longboat, visited the mystical world of Mavka, got immersed in a steampunk universe, joined a yacht club, and encountered the Wizard of Oz – all part of the experience at one of Europe’s most inspiring and idiosyncratic retail groups, Ukrainian operator Silpo.
Silpo, or Сільпо, as it is known locally, is no stranger to the pages of this magazine, having featured in our yearly Europe’s Finest report on several occasions, but what is striking on paper is even more impressive in reality.
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