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Ferrero Distances Itself From French Supermarket Scramble

Published on Jan 29 2018 9:09 AM in A-Brands tagged: Trending Posts / France / Intermarché / Ferrero / Nutella / Paywall

Ferrero Distances Itself From French Supermarket Scramble

Nutella maker Ferrero has issued a statement saying that last week’s chaotic scenes at Intermarché supermarkets throughout France were a result of the retailer’s discounting strategy, and not its own promotional approach.

Police were called to a number of stores across France, after Intermarché cut the price of a jar of Nutella from €4.50 to €1.40.

Several stores reported queues forming ahead of opening their doors, while there were also several injuries as a result of the ensuing melee.

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