Fleury Michon Forced To Increase Prices
Higher prices from suppliers, have forced Fleury Michon to up its prices this year, with ham, pork, salmon, and surimi all becoming more expensive for the French food firm, on a year-on-year basis.
Fleury Michon recorded a dip of 10.2% in surimi sales, which is attributable to inclement weather. As a knock-on effect, its 2016 advertising projects have been scaled back.
The company, according to UnderCurrentNews.com said, “Despite persistent price pressure and flat sales of fast-moving consumer goods, Fleury Michon maintained its overall market share thanks to its powerful brand and a strategy that focuses on providing quality products and listening closely to clients and consumers.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.