'Follow Your Heart' To The HELLO Range At Anuga 2017
The HELLO fruit juices, nectars and drinks brand has been given a design update – taking its creative inspiration and new look from the fruits' natural surroundings.
The packaging revamp is the first in a series of developments for the brand, which is owned by the Czech joint stock company LINEA NIVNICE and is available exclusively to the retail sector.
Other plans for 2018 include the addition of new flavours to the fruit drinks range, a new look for the website supported by significant social media activity and a trade fair initiative undertaken throughout Europe.
The company hopes to modernise the brand and attract consumers' attention by taking advantage of every possible opportunity to help drive sales through convenience stores and supermarkets over the course of the next few months.
HELLO variants include best selling fruit juices, both from concentrates and not from concentrates, with no added sugar. It is also available in 200ml double-serve spout pouches.
Visit HELLO at Hall 11.1, Booth D-50/E-59 at Anuga, or for more information, visit www.lineanivnice.cz
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