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France's InVivo To Buy Organic Food Chain In Retail Push

Published on Sep 20 2018 1:40 PM in Retail tagged: Trending Posts / France / Organic food / InVivo

France's InVivo To Buy Organic Food Chain In Retail Push

Agricultural group InVivo is in talks to buy a chain of organic food stores in southern France, part of a plan to expand its retail business which is currently based on gardening stores.

InVivo aims to complete the acquisition of privately held Bio&Co by the end of the year, InVivo chief executive Thierry Blandinieres told reporters on Thursday.

Bio&Co currently operates six stores with annual sales of around €22 million.

Expansion Plans

The investment will bolster the handful of grocery outlets selling local products that InVivo has been trialling in the past two years under the Frais d'Ici banner.

The group, which declined to disclose the financial terms of the acquisition, hopes to have around 150 food stores by 2025, mainly next to its garden centres.

"We can see the potential in specialist retail formats," Blandinieres said, stressing consumer interest in health issues and locally sourced goods.

"It's really reassuring for farmers to see that we are investing in retail to sell their products."

InVivo is a grouping of around 200 farmer-owned cooperatives with total sales of €5.5 billion ($6.44 billion) in 2016/17.

Earlier this year it announced the sale of its animal nutrition division Neovia to US agribusiness group Archer Daniel Midland for €1.5 billion, in order to focus on its farming, retail and wine distribution activities.

InVivo has expanded its retail gardening network in France to around 1,400 outlets with the takeover this year of Jardiland.

It aims to use the food stores within or next to the garden centres to help regain market share from supermarkets and home improvement chains.

The cooperative is aiming for food to contribute around 30% of its retail sales by 2025, which could represent several hundred million euros in turnover, Blandinieres said.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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