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Free From/Functional Food Expo 2018 Set To Be Bigger Than Ever

Published on Feb 1 2018 11:29 AM in A-Brands tagged: Free From / Free From/Functional Food Expo

Free From/Functional Food Expo 2018 Set To Be Bigger Than Ever

Returning for the sixth consecutive year, Free From/Functional Food Expo heads north, to Stockholm – the Nordic region’s capital of free-from.

Free From/Functional Food Expo is Europe’s annual trade-only event for the free-from and functional-food market.

The sector has grown exponentially over the last few years, and the outlook is more positive than ever, with an explosion of new brands, products and ingredients.

Over 275 producers and manufacturers will showcase the latest products and innovations at the expo. Both retail and foodservice buyers from across Europe will be visiting, with over 4,000 expected. In addition, the extensive conference schedule features 55 specialist key speakers.

Key Trends

Veganism has led the way over the last year. Partly in thanks to health-conscious millennials and increased publicity campaigns such as Veganuary, the US has seen a 500% increase in veganism since 2014, and the UK has experienced a 360% increase in the last ten years.

To meet this new demand, plant-based alternatives have exploded. Products with vegan claims rose by 32% during 2016-2017 in the US, while 39% of Europeans are buying vegetarian options, marking a 26% increase over the last three years.

Dairy alternatives are also set to continue their upward trajectory. No longer consumed only by those who are lactose-free or vegan, these alternatives are perceived as healthier options. Walnut, cashew and hazelnut milks are new additions to the market.

Making up the majority of the free-from sector, gluten-free welcomes new flours and flour substitutes. Ancient grains, green banana, mushroom flour and algae are ones to watch.

Meanwhile, functional food remains a fast-growing section. Vitamins, probiotics, nutritional and food supplements, protein, and sports nutrition will be represented across the show floor.

The Ultimate Experience

“More than a trade show, Free From/Functional Food Expo is the ultimate free-from experience,” said Ronald Holman, Exhibition Director.

“Suppliers and buyers can exchange information, share experiences, make new contacts and build international relationships, as well as keep up to date on the latest products and trends that shape this fast-growing sector. This is a great year to be part of this exciting and growing trade show, with so much on offer. There is no better time to exhibit or visit,” Holman added.

Free From/Functional Food Expo 2018 takes place on 16-17 May at the Kistamassan Exhibition Centre, Stockholm. For more information, visit

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