Fresh Produce In 2018: What The Buyers Say
In Issue 6 - 2017 of ESM: European Supermarket Magazine, we presented our annual report on the state of the fruit and vegetable market in 2018, which featured insight from research analysts IRI, an interview with Philippe Binard, director general of Freshfel, the European organisation for the fresh-fruit and -veg industry, and much more.
In addition, to support the feature, we asked several fresh-produce buyers across Europe for their prognosis on the key trends that have emerged over the past year, and areas in which retailers could work harder to make their fresh offering more appealing.
Ondina Afonso, President of Continente Producers’ Club (Portugal)
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